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FASHION MY RELIGION! | 15th – 17th of June 2018 | Maastricht

FASHION MY RELIGION! | 15th – 17th of June 2018 | Maastricht
MAASTRICHT – FASHIONCLASH presents Fashion My Religion! The 10-year anniversary edition of the international and interdisciplinary FASHIONCLASH Festival. During the 15th, 16th and 17th of June 2018
more than 150 promising designers and stage performers from countries such as the Netherlands, Germany, Italy, Portugal, Serbia, Finland, Uruguay and many more will take part in the festival. The festival
program is composed within a 3-day program The Route: an inspiring pilgrimage along expositions, lectures, theatre- and dance performances and talks. The Fashion Show program takes place on Saturday evening, a spectacular evening where talents of the future will take the stage at the SAM-Decorfrabriek. In short, a unique opportunity to get inspired by and discover the world of fashion, the newest fashion
talents and to enjoy Maastricht as a fashion city.
For more information about the program and designers:
Practical information
Friday June 15th till Sunday June 17th 2018
• Fashion shows, June 16: SAM-Decorfabriek, Meerssenerweg 215, Maastricht
• Opening: Gashouder, Lage Frontweg 8, Maastricht
• The Route: Lab Building, De Brandweer, Centre Ceramique, Bonnefantenmuseum, De Bijenkorf, Dinghuis, Bergportaal Sint Servaas, Entre Deux, Mosae Forum, Van Eyck Academy etc.
Tickets: FASHIONCLASH Festival is accessible for everyone and anyone and is mostly free of entrance,
with the exception of the fashion shows on Saturday.
Tickets for the fashion show are for sale from €12,50 (pre-sale online) and €15, -/ students €7,50 at the door. Tickets are available from May 1st 2018 via – and during the festival at the SAM- Decorfabriek.

Theme: Fashion My Religion!

The overarching theme Fashion My Religion! boldly dives into one of the most current themes of the moment; religion. Specifically, the relation between religion and gender, hair style and clothing.
FASHIONCLASH dares participants and visitors to research, highlight or break existing religious traditions and taboos by way of using fashion. A call to activism that hopefully inspires a new generation of fashion-
makers and lovers to fulfil their role as meaningful as they can.
‘’The meeting between fashion and religion isn’t a new one. Religious idioms and luxury have been used for decades by many within fashion. Sometimes just for ethical motives, other times with a dose of criticism. With ‘Fashion My Religion’ we are placing the audience and the designer in an interesting area of tension; fashion versus religion or cutting-edge versus tradition. We take a closer look at cultural expressions of personal, modern meaning and more traditional ones. We place historical absolutes opposite from modern-day fluid truths by really going in on social matters such as, feminism and human
rights. Through (fashion)design we dissect the ever-changing awareness around the relationship we have with our environment and come up with new stories and approaches to ‘fashion and religion’.’’ -FC Team

FASHION SHOWS / Saturday evening June 16 SAM-decorfabriek The perfect opportunity to discover the collections of new, international fashion talents. This year,
FASHIONCLASH Festival again offers the stage to designers from all over the globe, such as Alessandro Trincone from Italy, Filipe Augusto from Portugal, Amy Ollett from UK, SorteMaria from Uruguay and Enni
Lähderinne from Finland. Dutch design talent will be represented very well by Maarten van Mulken, STEVEN VANDERYT, Teun Seuren and many others. On Saturday night, the 16th of June, the MAFAD Show 2018 will take place showcasing the graduation collections of the MAFAD (Maastricht Academy of Fine Arts & Design) fashion students and the presentation of the CLASH Project #10; out-of-the-box outfits designed by ten non-fashion designers.
Ever since the very first edition, like a tradition, the Clash Project is presented. In this project FASHIONCLASH challenges ten non-fashion designers and artists to create an out-of-the-box outfot for
the catwalk. Participants are, among others, visual artist Caz Egelie, product and footwear designer Kristofers Rei, product designer Danika van Kaathoven and architect/designer Tim Prins. FASHIONCLASH is known for the thrilling cross-overs with theatre and dance. This year, the SAM- Decorfabriek will be perceived as ‘performing space’ in which designers can not only present their work, but also, more than ever, are challenged to present their work to the audience in a performative manner. Inspired by the theme, Studio AKATAK will create a concept for the space and scenography.
THE ROUTE / Friday June 15 till Sunday June 17.
Main program of the FASHIONCLASH Festival 2018; ‘Fashion My Religion’ is The Route. During the Route visitors can experience several different activities and events on multiple locations through-out the city.
The program consists of expositions, performances, movies, pop-up shops, guided tours, talks and workshops. This program is free of charge and accessible for a broad audience. Special guided tours are hosted, where the visitor will be taken along the activities and events by a professional who will provide more in-depth information. The next projects and performances that are part of The Route:
KOORKAPPEN Project Fashion Procession: Sunday, May 6. Expositon: May 12 till June 24, Bonnefantenmuseum
The KOORKAPPEN Project is a collaboration between FASHIONCLASH and Heiligdomsvaart Maastricht. For this project, FASHIONCLASH invited several designers to create a design inspired by traditional choir robes and their stories.Participating designers are, among others, HOIHOI, Marlou Breuls, Lise van
Wetten and Laurie Bessems. The KOORKAPPEN Project will be shown as a Fashion Procession in the city centre of Maastricht and will be displayed during the FASHIONCLASH Festival as an exposition in the Bonnefantenmuseum. Alongside the new designs, the 18th century choir robes will also be presented. More information about this project:
God is a Woman?!
Friday June 15, 16 and 17
Especially fort his 10th edition of FASHIONCLASH, the following project was initiated; God Is A Woman?! The FASHIONCLASH Team has selected 10 designers for this project and asked them to create an outfit
that is based on research on a subject that is related to the theme of the Festival; ‘Fashion My Religion!’ God Is A Woman!?’ invites the designers to research which social intolerances exist and how fashion can play a role in creating more inclusivity. Participating designers are, among others, Sander Bos, Mette Sterre, Steven Vanderyt and Bobbine Berden. The designs will be exhibited during the FASHIONCLASH
Festival at Bonnefantenmuseum. More information about this project: Showpieces Exhibit at De Bijenkorf
Showpieces is a curated, multi-disciplinary exhibit of the inspired by religion. These are the most precious possessions of the participating designers’ collections.
These Showpieces will be presented in multiple locations through-out the city where you can get to know more about the designer, concept and story about the items. In this exhibit you will discover the work of Ivana Pilja, Melissanthi Spei, Hiske Hottinga, Fernandra Fernandes and Marcia Neuner.
Mind Fashion Talks
Sunday June 17, Forza Fashion House On Sunday the Fashion Talks, hosted by Susanne Vegter and Janne Baetsen, in cooperation with Mind Fashion will take place at the Forza Fashion House headquarters. They will engage in a conversation with key speakers like Adam Peacock, Maaike de Haardt, Dai Rees, Ben Wubs, Mariangela Lavanga and Alice Janssens. For more information on Mind Fashion: Guided Tours In the weekend of the FASHIONCLASH Festival visitors can sign up to a guided tour. Every tour will be led by a professional to give the visitor the opportunity to experience the program through the eyes of a specialist. Besides a tour, the program also contains interactive experiences. The Guided Tours will be guided by Carlo Wijnants and Monika Turczyn.

Masterclass Gold Embroidery The Crafts Council Holland is organising a two-day Meet the Masterclass in Centre Ceramique in honour   of the FASHIONCLASH Festival theme; ‘Fashion My Religion!’ with master embroiderer Monique van
Munster. In this workshop the participants will be introduced to different techniques and materials as used
in historical embroidery. More information about the Masterclass: here PERFORMANCES

This year FASHIONCLASH Festival presents a series of theatre and dance cross-overs, among which the presentation ‘Hunting’ made by Nora Ramakers and Timo Tenbuyser, a coproduction with Via Zuid. Besides this, there is an interesting cross-over performance to see at the Mosae Forum, named Dialogue Between Fashion and Death by theatre maker Nina Willems and fashion designer Marlou Breuls, based on the romantic poem from Giacomo Leopardi and the ‘I Am Sad’ performance by Margreet Sweers, which will take place at Lumière Cinema. Not to miss out on; LUX, a dance performance by SALLY Dance Company Maastricht. A choreography by Martin Harriague in cooperation with Maastricht based fashion designer Mieke Kockelkorn, inspired by the written word of religion.

For more information about the program and participants: FASHIONCLASH Festival 2018 is made possible by: Municipality of Maastricht, Province Limburg, VSBfonds, Stimuleringsfonds Creatieve Industrie, BankGiro Loterij Fonds, Prins Bernhard Cultuurfonds, Edmond Hustinx Stichting, Stichting Kanunnik Salden/ Nieuwenhof, KEVIN.MURPHY, Ellis Faas, DS Automobiles, Coffeelovers, Brand Bier, Thiessen Wijnkoopers, Santocci Limoncello, PL-Line, Sessibon
en NH Hotels. Overview sponsors & partners >

DOWNLOAD PRESS KIT: Pictures may be used for newspaper articles or magazines, tv-shows and websites in relation to promotional communications of FASHIONCLASH Festival. Duplication and commercial use are prohibited unless with the explicit consent of FASHIONCLASH. For publication, please send a copy to: | FASHIONCLASH Lage Frontweg 2c, 6200 AE Maastricht.
*Campaign image: Photography: Lonneke van der Palen | Image design: collective Das Leben Am Haverkamp | Graphic design: Studio Noto

FASHIONCLASH FASHIONCLASH Festival is an initiative of the Maastricht based Foundation FASHIONCLASH, an innovative, interdisciplinary development platform and international (fashion)network that focusses on a new generation designers and (stage)artists. With the festival, FASHIONCLASH goes beyond presenting the latest fashion trends on the catwalk and they strive to connect the dots between talent, cultures, artistic disciplines, education, public and fashion. This makes fashion accessible to a broad audience. By using the festival to place fashion in a social context, FASHIONCLASH hopes to show that the art of fashion can contribute to the debate about the role fashion takes in our society and within art and culture.

With themes such as ‘Gender’ (FCF 2015), ‘Heritage’ (FCF 2016), ‘Fashion Makes Sense’ (FCF 2017) and now ‘Fashion my Religion!’ (FCF 2018) FASHIONCLASH transcends the general definition of fashion. Alongside the festival, FASHIONCLASH develops and organises varying cross-over and social design projects, masterclasses, fashion talks and workshops. Besides designers and the fashion industry, FASHIONCLASH also works together with diverse cultural institutions, museums, theatre makers, dance companies, musicians, filmmakers, photographers, social institutes, knowledge centres and more.
Since 2009 FASHIONCLASH has realised numerous successful projects and offered the stage to over 1000 talents in The Netherlands, but also Brazil, South-Africa, China, Poland, Czech Republic, Belgium, Germany, Portugal, Serbia and Italy. Driving forces and artistic leaders behind FASHIONCLASH are Branko Popovic, Laurens Hamacher and Nawie Kuiper.


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