Darya von Bergen: I enjoy meeting interesting, creative, inspiring people – this gives motivation and pushes me forward

art, music, fashion, lifestyle, beauty, events

FM42: Can you tell our readers about yourself and your blog?
I am Darya von Bergen, the owner of SwissGlam. My site Swissglam.ch is a lifestyle journal about Swiss brands, events, hotels, travel, lavish locations, and companies. My target are mostly people living in Switzerland enjoying Swiss exclusive lifestyle, quality, high standards and travelling.

FOTO:Doris Hangartner Opernball 2019

FM42: Describe how did you first get into blogging?
I previously worked at a digital marketing agency in Zurich where I developed expertise as an online marketing professional with a focus on lifestyle topics. I started Swissglam as a side project in 2014 and developed it step by step over the years. I also organize my own events for my community, thus combining online world with real contact between brands and end consumers with interest in luxury.

Swissglam Omega

FM42: How do you manage time to run your blog efficiently?
I have an editorial plan for the articles, social media posts and newsletter and I normally leave some room for spontaneous content. This helps me stay organized and structured. I also outsource the technical part of the website maintenance.

Swissglam watch

FM42: How active are you on a weekly basis? How often do you communicate with your followers?
I publish Instagram stories almost daily, post on social media channels weekly or sometimes twice per week and once per week there is a new blog article on the website. My newsletter with the latest articles is monthly.

FM42: What would you say is the greatest satisfaction of being a blogger?

I enjoy meeting interesting, creative, inspiring people – this gives motivation and pushes me forward. I also adore cultural and lifestyle events and consider them to be a source of energy and inspiration.


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