In the elegant surroundings of Soho Club Zurich, Swiss luxury house Gisada hosted an unforgettable evening where fragrance, fashion, and creativity came together in perfect harmony. Surrounded by distinguished guests, industry insiders, and brand partners, the company celebrated the launch of Gisada Gold, its newest fragrance creation, fronted by the internationally acclaimed Georgina Rodríguez.
Founded in Zurich in 2013 by Arben Ademi, Gisada has become one of Switzerland’s most recognized fragrance houses, renowned for creating scents that evoke emotion, capture memories, and embody timeless elegance. With a presence in more than 91 countries worldwide, the brand continues to redefine luxury through exceptional craftsmanship and an unwavering commitment to quality.
At the heart of the evening was the unveiling of the Gold Collection, a true aesthetic manifesto of the house. Through two complementary creations, Ambassador Gold and Gold, Gisada explores a contemporary vision of olfactory luxury where golden light, confident sensuality, and timeless elegance converge. Designed for those who appreciate refinement without excess, the collection embodies the brand’s commitment to creating fragrances that are both modern and enduring, transforming scent into an expression of identity and aspiration.
To bring the Gold Collection to life, Gisada chose Georgina Rodríguez as its ambassador. A global style icon, entrepreneur, and one of the most influential figures in contemporary luxury, she perfectly embodies the spirit of the collection elegant, confident, and effortlessly radiant. Through this collaboration, Gisada embraces a modern vision of femininity that is both sophisticated and empowering, reflecting the aspirations of today’s cosmopolitan woman. With her distinctive presence and international appeal, Georgina Rodríguez captures the essence of a new generation of luxury: refined, self-assured, and unmistakably contemporary.
The evening offered far more than a traditional perfume launch. Guests were invited behind the scenes of Gisada’s creative universe, discovering the meticulous journey that transforms inspiration into a signature fragrance. From carefully selected raw materials to collaborations with some of the industry’s most respected perfumers, including Andreas Wilhelm, Lucas Sieuzac, Max Buxton, and Olaf Larsen, every detail reflected the brand’s dedication to excellence.
One of the most engaging moments of the night was an interactive workshop led by Mohamed Raia from the Gisada Fashion team. Encouraging guests to explore their creativity, the session invited participants to design a fashion jacket, with the winning concept set to be transformed into a unique, one-of-a-kind piece. The experience perfectly captured Gisada’s vision of luxury as something personal, expressive, and deeply connected to individual identity.
As guests enjoyed an exquisite dinner and the sophisticated atmosphere, Sadulla Ademi, CEO of Gisada Switzerland, addressed the audience, sharing the brand’s vision, values, and ambitions for the future. His speech highlighted Gisada’s continuous pursuit of innovation while remaining firmly rooted in Swiss precision and craftsmanship.
Adding another layer of sophistication to the brand’s evolving narrative is its collaboration with Spanish actor and model Jon Kortajarena, who embodies a new vision of modern masculinity. Celebrated for his effortless elegance and cinematic presence, Kortajarena brings a refined and understated energy to the Gisada universe. Through this partnership, the brand redefines masculine luxury, presenting an image that is calm, sophisticated, and timeless.
Filled with inspiration, creativity, and refinement, the evening demonstrated once again that Gisada creates far more than fragrances and fashion pieces. It creates experiences moments designed to leave a lasting impression, much like the perfect scent that lingers long after the final note has faded away.
As Gisada continues its remarkable journey from Zurich to the global stage, it remains a symbol of prestige, craftsmanship, and innovation proving that true luxury is not simply worn or experienced, but remembered.
Discover new fragrances and fashion trends at Gisada.com
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Photo credits: Gisada.
