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The 9th edition of the international & interdisciplinary FASHIONCLASH Festival 29 June — 2 July 2017 Maastricht (The Netherlands)

FASHION MAKES SENSE
The 9th edition of the international & interdisciplinary FASHIONCLASH Festival
29 June — 2 July 2017 Maastricht (The Netherlands)

During this 4-day festival over more than 150 young fashion designers and  (performing)artists from all over the world will get the opportunity to show their work to a diverse, international audience. The program contains fashion shows, exhibitions, awards, fashion talks, designer market, theatre and dance performances and especially curated
Fashion Makes Sense LAB.
The 9th edition will be composed and curated around the theme ‘Fashion Makes Sense’.  Through ‘Fashion Makes Sense’ FASHIONCLASH this year focuses on senses and making sense in relation to fashion.

More information about the participants and program:
– Program & Tickets: fashionclash.nl/program-tickets-fashionclash-festival-2017/
– Participants: fashionclash.nl/fashionclash-festival-2017-participants/

Entrance & Tickets
FASHIONCLASH Festival is open to everyone and mostly for free (excl. catwalk shows). Tickets for the  shows are on sale from €12.50 (online presale) and € 15,-/students € 5, – (door sales).
Tickets are available online through www.fashionclash.nl and during the festival at the  SAMDecorfabriek.

FASHIONCLASH FESTIVAL 2017
FASHION MAKES SENSE
We live in a rapidly changing world where progress is accompanied by environmental  pollution and ethical issues. The fashion world is a mighty billion industry, and like no other is able to create an illusion and seduce us humans and excite our senses. Today’s fashion industry is a reflection of society with a strong focus on aesthetics. Our society approaches fashion as a purely visual phenomenon and doesn’t always see the nature of the interaction with the body (of the wearer), despite the fact that fashion is the most intimate form of art, as it is literally worn “on the body”! As a second skin, clothing also enables us to express ourselves and helps us make sense of the world.
How can we use fashion to truly connect with our body instead of being just a simple aesthetic of symbolic phenomenon? How can we (re)connect with ourselves and the world through fashion? How can fashion (designer & industry) nowadays truly connect with the body and human-being?
With ‘Sense’ FASHIONCLASH puts the focus on the senses and the sensory experience of  fashion in a world that dominate the visual sensations. With ‘Fashion Makes Sense’ we want
to examine the relationship between fashion and the human body. Fashion as a means to  connect yourself to the world and to enrich a bodily experience. The playful double meaning of ‘Fashion Makes Sense’ also aims at stimulating designers, the industry and the public to think about the state of fashion industry. What is the importance and role of fashion in our  society and how can fashion contribute to a better world and well-being?
Using the question “How Does Fashion Make Sense?” FASHIONCLASH wants to engage in a dialogue with the public (consumer-designer-industry-education), because we believe that no change will be possible without interacting with the public.

Campaign
Photography: Lonneke van der Palen | Costume: Pleun van Dijk | Graphic design: Studio
Noto | Hair: Kevin Murphy | Models: Mami Izumi, Florian Myjer

About FASHIONCLASH Festival
FASHIONCLASH Festival (FCF) is an initiative of the FASHIONCLASH Foundation and its artistic  and managing directors Branko Popovic, Laurens Hamacher and Nawie Kuiper. FCF is an
inspiring, international and interdisciplinary fashion festival that takes place in Maastricht  (the Netherlands), that shows the art of fashion in the broadest sense of the word. The festival aims to provide a fertile platform where a new generation of designers and artists from various disciplines get the opportunity to present their work to a broad and diverse audience, (inter)national press and industry leaders.
With themes, such as ‘Age/Art of Aging’ (FCF 2014), ‘Gender’ (FCF 2015), ‘Heritage’ (FCF 2016) and now ‘Fashion Makes Sense’ (FCF 2017) FASHIONCLASH creates narratives that rise above the superficial definition of the word ‘Fashion’.  Since the first edition in 2009 more than 1,000 talents from 50 different countries and 6  continents have joined FASHIONCLASH Festival and were given the opportunity to show their talent and work. Some of their careers really took off from there!

About FASHIONCLASH
FASHIONCLASH is an innovative, interdisciplinary development platform and international fashion network that focusses on supporting a new generation of designers and artists. Main goals is to connect talent, knowledge, creativity and entrepreneurship and to challenge the (fashion) world. Over the past ten years FASHIONCLASH has grown from a single project into an influential fashion statement by developing and organizing projects such as the annual ‘FASHIONCLASH Festival’ in Maastricht. FASHIONCLASH strongly believes that the art of fashion can stimulate critical debate about controversial issues in our society. By researching and questioning ‘fashion’ we learn to
understand the psychology of human behaviour and its role in undermining stereotypes. The central question being asked, “How can we develop the fashion industry to improve
well-being and equality?”.

Besides the festival FASHIONCLASH platform develops various cross-over projects with other disciplines and also presents master classes, workshops and social design projects. In addition to Maastricht and The Netherlands, FASHIONCLASH has also collaborated in Brazil, China, Poland, Portugal, Mauritius, Germany, Belgium, France, Malta, UK, Ireland and South Africa.

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