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FM42: Exclusive interview with Russian fashion designer Julia Kuznetsova

The main feature of Initials brand is that we managed to combine style of “lux minimalism” with natural materials such as fur, leather, wool and others.

 

FM42: Julia, tell us a little bit about you and Initials brand.
I founded Initials brand in 2013 with the aim to bring new attitude to woman’s outerwear by combining classic style with elements of fur and leather. My parents used to run a big fur clothes manufacturing company, so I was observing production and fashion design process from my childhood. When I grew up I had no passion other than fashion design, so I decided to launch my own brand.

Russian fashion designer Julia Kuznetsova

FM42: What makes Initials clothing brand different from other fashion designers?
The main feature of Initials brand is that we managed to combine style of “lux minimalism” with natural materials such as fur, leather, wool and others.

FM42: What was the biggest inspiration behind your latest collection?
The latest collection of Initials is inspired by modern France and French women, who can stay elegant and charming in everyday life.

FM42: How do you want women to feel when wearing your clothes?
Wearing Initials clothes I want women to feel self-confident, attractive and ambitious, to be who they are.

FM42: Who inspires you the most in fashion?
I adore what Fibi Filo made for Celine, and what Sarah Burton creates for Alexander McQueen.

FM42: Where do you see Initials in 5 years?
I believe that Initials brand will grow internationally and we will find our admirers in London, Paris, New York and other fashion capitals.

Follow: Initials.design

 





 

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