It was an exciting event and a big honour having been part at the place to be like “Who’s next” in Paris. I am very proud that one of my favourite dresses as well as a jacket were selected to be on stage at the trendsetter section!

FM42:  Can you tell us more about your brand NumberBlue?
Numberblue was founded in 2016 with focus on designing fashion for ladies. Maya Seyferth, who is responsible for the design of Numberblue, merges different cultural backgrounds in her style. Born in Georgia she experienced powerful femaleness expressed in strong colours, creative clothes and ladylike behaviour.

After having spent years in Hamburg, Paris and Zürich the basic idea remains to combine the romantic lifestyle of the caucasian region with western classic styles. As a result, Numberblue fashion can be worn at different occasions and will bring glamour to any style, in office, at dinner parties or simply out in the streets.

FM42: You are using natural fabric, what is your favourite to work with?
I like to concentrate on vivid colours and I strongly believe in silk and other lightweight fabric that gives a special easy feeling when you wear it. But I don’t limit myself to these fabric but I focus rather on extraordinary look and quality.

FM42: You were at Who’s next in Paris. Can you share with us how was it?
It was an exciting event and a big honour having been part at the place to be. I am very proud that one of my favourite dresses as well as a jacket were selected to be on stage at the trendsetter section!

FM42: What is your next step?
At the exposition in Paris i received lots of positive feedback on my fashion and I will be working now on finding outlets in different countries that want to start a success story with Numberblue.

FM42: Where we can shop Number Blue?
I am in contact with boutiques and high quality online shops to extend my network and to sell my fashion. The label Numbeblue is still very young and I plan to open my online shop beginning next year.

ABOUT Who’s Next

More than 20 years after its creation, Who’s Next has become the leading international fashion trade show for womenswear in Europe. In January and September, the event welcomes 50,000 visitors through its doors at the Porte de Versailles Exhibition Centre in Paris, with around 700 French and international ready-to-wear brands there for them to discover.

Who’s Next takes place in conjunction with Premiere Classe, the leading accessories trade show.