What happens when different people, creative disciplines and perspectives are brought into one space?
On August 22, House of Deep created an evening for VALAIS Mineral at SiloSilo in Zurich, bringing together voices from art, photography, music and culture. At the heart of the event was a simple idea: creating new connections around the theme of origin.
House of Deep curated a selected group of creatives for an intimate panel talk exploring where ideas come from, what shapes creative work and how personal experiences influence different paths. A photography exhibition and specially created soundscape added further perspectives to the space, turning the evening into a layered cultural experience.
A live ice sculpture became another expression of the theme. Using ice, water and movement, the installation connected VALAIS Mineral’s natural origins with ideas of change and transformation.
Later, SiloSilo opened to a wider audience. The intimate gathering developed into an open meeting point where different creative communities could connect, exchange ideas and experience the space together through art and music.
For House of Deep, the project was about creating more than a traditional brand event. By bringing new perspectives together, the agency created a cultural platform for VALAIS Mineral to connect with people in a meaningful and natural way. Rather than placing the brand at the centre of the experience, House of Deep built a world around it — one shaped by people, creativity and exchange.
VALAIS Mineral: Alexandra Scheibler, Brand Manager Water & Juice, BU Drinks
House of Deep Agency: Rodney Chonia & Gaétan Nicolas, Overall Project Leads; Lukas Maeder, Creative Direction; Matteo Steinmann, Art Direction & Design; Office Veza, PR; Leonore Brunner, Soundscape
Photography Exhibition: Silvano Zeiter, Gian-Paul Lozza, Niklas Eschenmoser, Northlandscapes
Host: Jaray Fofana
Photo Credits to: Photographer Edgar Hernandez, Film by Pier-Angelo Barone, Agency House of Deep.
