CALVIN KLEIN JEANS AND CALVIN KLEIN UNDERWEAR SPRING 2019 GLOBAL ADVERTISING CAMPAIGN: OUR NOW: #MYCALVINS
THE NARRATIVE: The Spring 2019 CALVIN KLEIN JEANSand CALVIN KLEIN UNDERWEARcampaign captures the raw and honest emotions and experiences of youth today. Shot in a familiar suburban environment – in bedrooms and bathrooms, in backyards and backseats of cars – the coming-of-age concept evokes universal truths of curiosity, companionship, sexual exploration, and the spirit of rebellion. Set […]
CALVIN KLEIN JEANS ANDY WARHOL: LANDSCAPES
Andy Warhol’s serene, black and white snowscapes of Aspen, Colorado come to life in a capsule of essential CALVIN KLEIN JEANS apparel and accessories. Warhol, who passionately stated, “land really is the best art”, had nearly thirty diary entries referencing his time in Aspen and continuously documented its scenic landscapes during his winter visits in […]
CALVIN KLEIN, INC. COLLABORATES WITH AMAZON FASHION
CALVIN KLEIN, INC. COLLABORATES WITH AMAZON FASHION TO BRING A DIGITAL EXPERIENCE TO LIFE IN NEW YORK CITY’S FLATIRON DISTRICT AND ON COLLEGE CAMPUSES ACROSS THE U.S. CALVIN KLEIN x AMAZON FASHION NYC MARKET – AN IMMERSIVE BRAND EXPERIENCE IN NEW YORK CITY’S FLATIRON DISTRICT LIMITED-EDITION PRODUCT DROP: CALVIN KLEIN JEANS “A$AP ROCKY TRUCKER JACKET” […]
“SUMMER DREAMING“ LETNJA KAMPANJA 2018 Fashion&Friends
“SUMMER DREAMING“ LETNJA KAMPANJA 2018 Tragom inspiracije za „Summer dreaming“ kampanju Fashion&Friends, najprepoznatljiviji multibrand store u regionu izmaštao je put u kultno američko letovalište Hamptons. Nije to slučajno, jer kada je reč o eleganciji u letnjoj sezoni, retko šta postiže snažniji „wow“ efekat od hiper elegantnog miksa ledenih pastela, off white kolor palete i savršeno […]
LANSIRAN FASHION&FRIENDS ONLINE SHOP
LANSIRAN FASHION&FRIENDS ONLINE SHOP Najveća virtuelna multibrand platforma u regionu Najpoznatiji multibrand concept store u regionu, FASHION&FRIENDS, lansirao je svoju online prodavnicu za teritoriju Srbije. U pitanju je najveća online shopping platforma sa preko 1,000 jedinstvenih modela iz kolekcije proleće/leto 2018 koji su deo portfolija. U ponudi su odeća, obuća i aksesoar najpoznatijih urbanih […]
#imperfect REKLAMNA KAMPANJA ZA SEZONU proleće/leto 2018
#imperfect REKLAMNA KAMPANJA ZA SEZONU proleće/leto 2018 STIL&STAV Najpoznatiji multibrand concept store u regionu, FASHION&FRIENDS predstavio je novu kampanju za proleće/leto 2018 koristeći hašteg #IMPERFECT kao simbol individualnosti. Osam modela, istinskih predstavnika spontane i slobodne millenials generacije, zajedno prenose ovu poruku sa fotografija koje ćete uskoro videti na bilbordima i u Fashion&Friends prodavnicama. Po kreativnom […]
KARDASHIAN-JENNER zaštitna lica CALVIN KLEIN
CALVIN KLEIN, INC. PREDSTAVLJA PROLEĆE/LETO 2018. CALVIN KLEIN UNDERWEAR I CALVIN KLEIN JEANS GLOBAL KAMPANJU Američka modna kuća Calvin Klein, Inc predstvlja novu CALVIN KLEIN UNDERWEAR i CALVIN KLEIN JEANS globalnu multimedijalnu advertising kampanju za proleće/leto 2018. Reč je o najnovijem poglavlju koje prate nadaleko čuveni slogan #MYCALVINS – Our Family. #MYCALVINS. (Naša porodica. #MYCALVINS). […]
let’s get party started praznična reklamna kampanja FW17
Najpoznatiji multibrand concept store u regionu, FASHION&FRIENDS, predstavio je prazničnu kampanju za zimu 2017. pod nazivom „Let’s get party started“. Glavni protagonisti kampanje su pobednici nesvakidašnjeg youtube show „Obuci me, svuci me“, nastalom u saradnji sa Wannabe magazine. U središtu pažnje nalaze se parovi koji su publiku i stručni žiri osvojili svojim šarmom, izuzetno jakom […]