ETIHAD AIRWAYS UNVEILS GLOBAL FASHION WEEK SPONSORSHIP

Comprehensive investment is first of its kind for an airline

New York and Abu Dhabi: Etihad Airways, the national airline of the UAE, today announced a comprehensive new global agreement with WME | IMG to become a major long-term partner to the fashion industry by supporting 17 fashion week events around the world annually.

Under the agreement, which is the first multinational, multi-year airline sponsorship supporting the fashion industry, Etihad Airways will become the official airline of fashion week events in New York, London, Milan, Berlin, Sydney and Mumbai. These are New York Fashion Week: The Shows, MADE Fashion Week, London Fashion Week, London Collections: Men, Milan Fashion Week, Milano Moda Uomo, Mercedes-Benz Fashion Week Berlin, Mercedes-Benz Fashion Week Australia and Lakme Fashion Week (Mumbai).

Etihad Airways Partners, which includes seven airlines in which it holds minority equity stakes, will also be party to Etihad Airways’ agreement with WME | IMG, whose fashion portfolio includes 30+ fashion events around the world and affiliates IMG Models, Art + Commerce and The Wall Group, which manage fashion’s icons across modelling, photography and styling.

Alitalia, Jet Airways, airberlin, Air Serbia, Air Seychelles, NIKI and Etihad Regional will help fashion’s insiders arrive, connect and present at the industry’s key moments throughout the year.

James Hogan, Etihad Airways’ President and Chief Executive Officer, said: “This is a ground-breaking new partnership for Etihad Airways. Together with WME | IMG, we have created a unique marketing relationship that now connects the international fashion community across our key markets.

Fashion weeks and Etihad Airways represent an ideal brand fit, as we share attributes of being remarkable, ambitious and innovative. These characteristics are exemplified in our renowned service and hospitality offering. Likewise, design and style are important cultural interests to many of our guests.

This is a landmark deal because it goes beyond traditional sponsorship and is a world-first agreement for an airline group. As a result of our business model, Etihad Airways Partners will collectively unveil a wide range of exciting new fashion initiatives for guests in our home market of Abu Dhabi and throughout the world.”

Ariel Emanuel, Co-CEO of WME | IMG, added: “Etihad Airways is the perfect partner for an industry that values creativity, design and outstanding service. We are proud to be working with them to develop programs that are tailor-made for the fashion industry.”

Etihad Airways and its Partner airlines will develop travel-oriented relationships with fashion designers, models, stylists, journalists, photographers, suppliers and sponsors. In addition, Etihad Airways will create original guest-focused promotions and offers for the industry at large.

Etihad Airways will debut its fashion week presence during Mercedes-Benz Fashion Week Australia, which runs from 15 to 20 May, 2016 in Sydney. From there, Etihad Airways will sponsor five additional events in 2016 – in Berlin, Mumbai, New York, London and Milan – before extending to a total of 17 men’s and women’s fashion events in 2017.

This major new initiative marks a core element of Etihad Airways’ sponsorship strategy. This will see increased collaboration across the Etihad Airways Partners, bringing both brand development opportunities and economies of scale to all partners.

Moving forward, Etihad Airways is putting additional focus on three core lifestyle interests that drive competitive advantage from sponsorship: food, fashion and football.

In March 2016, Etihad Airways announced a multi-year partnership with WME | IMG’s Taste Festivals Ltd, organisers of the world’s leading restaurant events since 2004. The airline, along with many of its Etihad Airways Partners, will have a presence at 14 Taste Festivals in 2016.

Etihad Airways has a number of football partnerships, including shirt sponsor and official partner of Manchester City Football Club, Manchester City Women’s Football Club, New York City Football Club, Melbourne City Football Club and Melbourne City Women’s Football Club. Etihad Airways is also the official airline partner of Al Ain Football Club, Al Ittihad Football Club and Major League Soccer in the United States.

The airline also remains committed to key sponsorships which promote Abu Dhabi as a business and leisure destination. Its many current partnerships include Formula 1 Etihad Airways Abu Dhabi Grand Prix, Abu Dhabi HSBC Golf Championship, Abu Dhabi Tour, Abu Dhabi World Professional Jiu-Jitsu Championship and Mubadala World Tennis Championship.

About Etihad Airways

Etihad Airways began operations in 2003, and in 2015 carried 17.6 million passengers. From its Abu Dhabi base, Etihad Airways flies to, or has announced plans to serve, 117 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas. The airline has a fleet of 122 Airbus and Boeing aircraft, with 204 aircraft on firm order, including 71 Boeing 787s, 25 Boeing 777Xs, 62 Airbus A350s and 10 Airbus A380s.

Etihad Airways holds equity investments in air berlin, Air Serbia, Air Seychelles, Alitalia, Jet Airways, Virgin Australia, and Swiss-based Darwin Airline, trading as Etihad Regional. Etihad Airways, along with Air berlin, Air Serbia, Air Seychelles, Alitalia, Etihad Regional, Jet Airways and NIKI, also participate in Etihad Airways Partners, a brand that brings together partner airlines to offer customers more choice through improved networks and schedules and enhanced frequent flyer benefits. For more information, please visit: www.etihad.com

About WME | IMG
WME | IMG is a global leader in entertainment, sports and fashion. Operating in more than 25 countries, the company specializes in talent representation and management; brand strategy, activation and licensing; media production, sales and distribution; and event

ETIHAD AIRWAYS OBJECTIVE GLOBALNO SPONZORSTVO FASHION WEEK-A

Prva investicija ove vrste od strane jedne avio-kompanije

Njujork i Abu Dabi: Etihad ervejz, nacionalna avio-kompanija UAE, danas je objavila da je zaključila sveobuhvatan novi globalni ugovor sa WME | IMG kojim postaje značajan dugoročni partner modnoj industriji pružajući podršku organizaciji 17 događaja godišnje povezanih sa Nedeljama mode širom sveta.

Po ovom ugovoru, koji predstavlja prvo višegodišnje sponzorstvo jedne avio-kompanije u modnoj industriji u više zemalja, Etihad ervejz će postati zvanična avio-kompanija Nedelja mode u Njujorku, Londonu, Milanu, Berlinu, Sidneju i Mumbaju. To su New York Fashion Week: The Shows, MADE Fashion Week, London Fashion Week, London Collections: Men, Milan Fashion Week, Milano Moda Uomo, Mercedes-Benz Fashion Week Berlin, Mercedes-Benz Fashion Week Australia i Lakme Fashion Week (Mumbaj).

Etihad ervejz partners, grupacija koju čini sedam avio-kompanija u kojima ovaj prevoznik ima vlasnički udeo, će takođe biti strana u ugovoru Etihad ervejza sa WME | IMG, čiji portfolio uključuje više od 30 modnih događaja širom sveta i njihove ogranke IMG Models, Art + Commerce i The Wall Group, koji upravljaju karijerama modnih ikona u oblastima modelinga, fotografije i stajlinga.

Alitalija, Džet ervejz, erberlin, Er Srbija, Er Sejšeli, NIKI i Etihad ridženel će omogućiti svetskim modnim poslenicima da stignu i da se predstave na ključnim događajima za modnu industriju tokom cele godine.

Džejms Hogan, predsednik i generalni direktor Etihad ervejza, je ovim povodom izjavio: “Ova nova saradnja je veoma značajna za Etihad ervejz. Zajedno sa WME | IMG, stvorili smo jedinstveni marketing odnos koji sada povezuje međunarodnu modnu zajednicu na svim našim ključnim tržištima.”

Nedelje mode i Etihad ervejz predstavljaju idealan spoj brendova, jer delimo atribute kao što su izvrsnost, ambicija i inovativnost. Ove karakteristike odlikuju našu prepoznatljivu ponudu usluga. Isto tako, dizajn i stil spadaju u oblasti interesovanja mnogih naših gostiju.”

Ovaj dogovor označava prekretnicu jer prevazilazi okvire tradicionalnog sponzorstva i predstavlja prvi ugovor ove vrste za jednu grupaciju avio-kompanija. Na osnovu našeg poslovnog modela, Etihad ervejz partners će kolektivno predstaviti širok spektar novih inicijativa u oblasti mode za naše goste na našem domaćem tržištu, u Abu Dabiju, kao i širom sveta.”

Arijel Emanuel, generalni direktor kompanije WME | IMG, je dodao: „Etihad ervejz je idealan partner za delatnost koja ceni kreativnost, dizajn i izvanrednu uslugu. Ponosni smo što radimo sa njima na razvoju programa koji su po meri modne industrije.“

Etihad ervejz i partnerske avio-kompanije će razviti saradnju koja je usredsređena na oblast putovanja sa modnim dizajnerima, modelima, stilistima, novinarima, fotografima, dobavljačima i sponzorima. Etihad ervejz će osmisliti jedinstvene promocije orijentisane ka gostima i ponudu za modnu industriju u celini.“

Etihad ervejz će po prvi put učestvovati na nedelji mode tokom Mercedes-Benz Fashion Week Australia, koja traje od 15. do 20. maja 2016. godine u Sidneju. Nakon toga, Etihad ervejz će sponzorisati još pet događaja u 2016. godini – u Berlinu, Mumbaju, Njujorku, Londonu i Milanu – a podržaće svih 17 modnih događaja za muškarce i žene u 2017. godini.

Ova značajna nova inicijativa postaje ključan element strategije sponzorstava Etihad ervejza, koji će uticati i na povećanje saradnje među članicama grupacije Etihad ervejz partners, pružajući mogućnosti za razvijanje brenda i razvoj ekonomije obima za sve partnere.

Etihad ervejz će se ubuduće usmeriti na tri ključna elementa životnog stila koji određuju konkurentsku prednost koju donosi sponzorstvo: hranu, modu i fudbal.

U martu 2016. godine, Etihad ervejz je najavio višegodišnje partnerstvo sa kompanijom, WME | IMG’s Taste Festivals Ltd, koja je organizator vodećeg svetskog događaja u ugostiteljstvu još od 2004. godine. Avio-kompanija će, zajedno sa brojnim članicama Etihad ervejz partners, učestvovati na 14 Festivala ukusa (Taste Festivals) u 2016. godini.

Etihad ervejz brojna partnerstava u oblasti fudbala, uključujući i sponzorstvo dresa i zvanično partnerstvo sa fudbalskim klubom Manchester City, ženskim fudbalskim klubom Manchester City, fudbalskim klubom New York City, klubom Melbourne City i ženskim klubom Melbourne City. Etihad ervejz je takođe zvanični avio partner fudbalskim klubovima Al Ain i Al Ittihad, kao i Prve fudbalske lige u Sjedinjenim Državama.

Avio-kompanija ostaje posvećena i ključnim sponzorstvima koja predstavljaju Abu Dabi kao poslovnu i turističku destinaciju. U trenutna sponzorstva avio-kompanije spadaju Etihad ervejz Velika nagrada Abu Dabija u Formuli 1, Abu Dabi HSBC Golf Šampionat, Abu Dhabi Tour, Svetsko profesionalno prvenstvo Džiu džicu u Abu Dabiju i Mubadala Svetski šampionat u tenisu.

O Etihad ervejzu

Etihad ervejz je počeo sa radom 2003. godine, a u 2015. je prevezao 17,6 miliona putnika. Iz svog sedišta u Abu Dabiju, Etihad ervejz leti ka 117 postojećih ili najavljenih destinacija za prevoz putnika i robe na Bliskom istoku, u Africi, Evropi, Aziji, Australiji i Južnoj i Severnoj Americi. Ova avio-kompanija ima flotu od 122 aviona Erbas i Boing, a naručeno je preko 204 letelice, uključujući 71 avion Boing 787, 25 aviona Boing 777-X, 62 aviona Erbas A350 i 10 aviona Erbas A380.

Etihad ervejz ima vlasnički udeo u kompanijama erberlin, Er Srbija, Er Sejšeli, Alitalija, Džet ervejz, Virdžin Australija i avio-kompaniji sa sedištem u Švajcarskoj, Darvin erlajn, koja posluje pod nazivom Etihad ridženel. Etihad ervejz, erberlin, Er Srbija, Er Sejšeli, Alitalija, Etihad ridženel, Džet ervejz i NIKI su takođe članice “Etihad ervejz partners”, novog brenda koji povezuje avio-kompanije sličnih pogleda kako bi se korisnicima pružio veći izbor kroz unapređenu mrežu destinacija, usklađeni red letenja i veće pogodnosti za česte putnike. Za više informacija posetite: www.etihad.com.

WME | IMG
WME | IMG je globalni lider u oblasti zabave, sporta i mode. Kompanija posluje u 25 zemalja i specijalizovana je za zastupanje talenata i menadžment; razvoj strategije brenda, aktivaciju i licenciranje; medijsku produkciju, prodaju i distribuciju; i organizaciju događaja.

 

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