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CALVIN KLEIN ANNOUNCES INSTALLATION AT DESIGN MIAMI/ BASEL

CALVIN KLEIN ANNOUNCES INSTALLATION AT DESIGN MIAMI/ BASEL

FEATURING A SHOWCASE OF LIMITED EDITION CASSINA FELTRI CHAIRS WITH VINTAGE QUILTS SELECTED BY RAF SIMONS

 

CALVIN KLEIN today unveils their first installation at Design Miami/ Basel: a unique vision of an expansive international landscape, as interpreted by Chief Creative Officer, Raf Simons, featuring an authentic American barn and a showcase of limited edition Cassina Feltri armchairs with upholstery selected by Mr. Simons.

 

Created by influential Italian designer Gaetano Pesce for Cassina in 1987, the Feltri armchair is an ironic take on the royal throne, melding art and functionality. It has since become an established icon and a mainstay of modern art and contemporary design collectibles. The Feltri’s thick wool felt structure is made using a specially patented technique; the backrest is soft and enveloping while the lower part, infused with thermosetting resin, is firm and durable.

 

An admirer of Gaetano Pesce’s work, Mr. Simons approached Cassina about initiating what he refers to as a “cultural correspondence.” The result is a selection of 100 numbered Feltri armchairs in which CALVIN KLEIN house codes are applied to the armchair’s interior upholstery. Each armchair features one-of-a-kind American heirloom quilts that date to the 19th and 20th centuries, emblematic of both American heritage and a homespun, handcrafted ethos of days gone by.

 

In line with Mr. Simons’ continued exploration of an international dialogue as filtered through an American lens, CALVIN KLEIN’s installation presents a vast open space punctuated by a freestanding barn and populated by a field of limited edition Feltri armchairs. Armchairs numbered 1 – 50 will be available for purchase at the Fair, while the remaining 50 – 100 will be made available for purchase through Cassina at a later date.

 

The barn, one of several built for the CALVIN KLEIN 205W39NYC Fall 2018 runway show, is reconstructed  from reclaimed wood dated to the 19th Century. The barn’s walls are papered with billboard-scale images of artwork by Andy Warhol, part of the brand’s ongoing and multi-level partnership with The Andy Warhol Foundation for the Visual Arts.

 

About Calvin Klein

CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

 

Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $8 billion in 2016 and were distributed in over 110 countries. CALVIN KLEIN employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.

 

About Cassina

Founded in 1927, Cassina is the leading contemporary furniture design brand in the world. The company is pioneering in the way that it has always showed a striking inclination for research and innovation, combining technological skill with traditional craftsmanship. Cassina works with important architects and designers to continue to represent new ways of living, creating harmonious settings that bring together the best of contemporary design.

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IMAGE CREDIT:   © 2018 Delfino Sisto Legnani, © 2018 Stefano De Monte

EDITORIAL CREDIT:  Limited edition Feltri by Gaetano Pesce for Cassina with vintage quilts selected by Raf Simons for CALVIN KLEIN

SOCIAL MEDIA:   facebook.com/calvinklein; calvinklein.tumblr.com; google.com/+calvinklein;

youtube.com/calvinklein; twitter.com/calvinklein; instagram.com/calvinklein;

pinterest.com/calvinklei

snapchat: calvinklein

 brand handle: @calvinklein

facebook.com/cassinaofficialpage

twitter.com/cassina

instagram.com/cassinaofficial

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